Keep it Current!
The firm I work for recently had a meeting to discuss updating our website. Highly informative! Some things I knew, some things I didn't. I wanted to share some of the information I learned with you!
Your firm, whether large or small, is one of approximately 1 billion websites, at least! Each and every one of those sites want to be seen! Depending on your role at your firm or organization, being a paralegal may include helping with marketing. The firm I work for in Connecticut, The Law Offices of Donna Buttler, is small, and I welcome you to visit the website at www.dbuttler.com. We haven't made changes to the site, but plan to soon. (As an aside - I'm trying to create a list on this website of firms and resources, please send me your comments with firms around the country I can include!)
You should make periodic updates to your website. Whether these are big changes (such as adding new attorney profiles or an entire new section of your site such as a blog), or small (such as adding new language to an existing section of your website, i.e. FAQ), this will help search engines notice you.
Make sure you schedule periodic reviews of the website to ensure everything is up to date. You want people who find your site to receive relevant and current information.
Try creating a blog. Having a routine where you create a new post can keep your website fresh. You can also link this to your Facebook or other social media accounts to keep those active.
Don't underestimate the power of social media. Odd as it may seem, more and more people are reviewing social media pages for companies when making decisions on who to do business with.
Ask for reviews! Don't feel ashamed to ask your clients to provide a blurb for your website or ask them to go to sites such as SuperLawyers to post a review. This could be a great conversation after a successful outcome for a client.
The only way any business can succeed is to be known, and your webpage is the first thing many people will see. Keep it current and keep the new client's coming in!
Consider your website to be vital to the health of your company, but don't forget to prioritize your own health! If you need a safe outlet, Better Health may be able to help!
https://www.betterhelp.com/rpc/4ccc425357094062-1-01
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